Product Description: Innovations and ingredients: After more than 10 years of research, L'Oréal has identified eight natural firming factors that help skin look younger, firmer, and wrinkle-free. As we age, the secretion of these factors may decrease, and they are no longer able to plump the skin properly: wrinkles appear on the face and the skin loses its firmness. High-performance, deep-acting formula. Dermalift skin-firming technology: This boosts the production of the skin's natural firming factors to plump the skin from within for a natural firming and lifting effect. Pro-Retinol A: An effective anti-wrinkle ingredient that activates the skin cell process.